With the international premiere of the Junior IBRIDA, Alfa Romeo returns to the Mondial de l'Auto in Paris. The exclusive stand celebrates the essence of Made in Italy.
Alfa Romeo returns to the Mondial de l'Auto in Paris with its full line-up and three high-profile previews, exuding the typical charm of a brand with over a century of history that never ceases to amaze. At the show, the brand will be setting up a large, spectacular stand to take visitors on an immersive journey into the heart of Made in Italy, celebrating craftsmanship excellence and its cultural tradition. The concept of the exhibition area, known as “Bottega,” will go beyond a mere display of cars, offering a comprehensive multisensory experience, made possible by collaborations with some of the most famous and outstanding names in Italy, including Alcantara, ART, Lavazza, Magna Pars, Poltrona Frau, and Schedoni.
The spotlight is on the new Alfa Romeo Junior, the model that marks the global Italian brand's return to the B-segment, the largest in Italy and Europe. An authentically cool and unique object, the brand-new compact sports car combines a captivating style with the most advanced technology in terms of comfort, connectivity, and driving dynamics. The new Junior is also available in hybrid and electric configurations, without clear distinctions in terms of aesthetics or equipment, because the only thing that matters is the fact it is 100% Alfa Romeo. Specifically, the 136-hp Junior Speciale Ibrida will be making its worldwide debut in Paris, equipped with a double tailpipe, 18” “Fori” alloy wheels and Sport pack with Sabelt seats, Alcantara upholstery and sporty characterizations on the exterior, which is embellished by the new “Legend” front grille. Alongside it is the new Junior 280 Veloce, presented for the first time at a public event in France, standing out for its Sport pack and glass sunroof.
In pride of place on the stand will definitely be the iconic 33 Stradale, the custom-built car produced in only 33 units, which takes on the role of the manifesto of the Italian brand and its values of Sportiness, Passion and Made in Italy. This continues the international tour of the style model, having already taken part in the biggest automotive events around the world since its debut on August 30, 2023. These have included the Villa d’Este Concours d'Élégance, where it won the coveted “Design Concept Award,” followed by the renowned Goodwood Festival of Speed, where the custom-built car made its debut at a public event other than in Italy, and the recent “Chantilly Arts & Élégance Richard Mille,” the prestigious Concours d'Élégance that pairs the automotive world with that of art and elegance.
Room will also be made for the premiere of the new Tonale MY25, the evolution of the award-winning Alfa Romeo C-SUV that introduced the brand to the world of electrification with its characteristic sportiness. The major innovations include new interiors where the standout features are the redesigned central tunnel, the new rotary selector for the automatic transmission and the revamped instrument panel display. The model on show is a Veloce version in hybrid configuration with a 160-hp, 1.5-liter 4-cylinder engine with variable-geometry turbo (VGT), paired with the new 7-speed dual-clutch transmission, with a built-in 48-volt 15-kW, 55-Nm (135 Nm with the 2.5:1 transmission ratio) “P2” electric motor that can propel the wheels even when the internal combustion engine is turned off.
To round off the display in Paris, the 520-hp Giulia Quadrifoglio Super Sport, the special limited edition – also available as the Stelvio – that pays tribute to the brand's sporting history by celebrating its first victory at the 1928 Mille Miglia with the legendary 6C 1500 Super Sport. To mark it out, a bold reinterpretation of the Quadrifoglio logo, now in black for the first time in over 100 years of its history.
Alfa Romeo 33 Stradale: daring to dream.
To make a dream come true, the essential ingredient is a good dose of courage and a pinch of healthy madness. This was the same recipe as for the car considered by many to be among the most beautiful ever: the 33 Stradale, launched in 1967. Today, with the same boldness and vision, the Alfa Romeo team has designed and developed the new 33 Stradale, an authentic work of art in motion, the upshot of the perfect combination of beauty and technology. Its goal is to provide the most exciting driving experience and the immortal charm of an icon to a very small circle of enthusiasts, who have believed in the project ever since the outset. The new 33 Stradale was created at the newly founded Alfa Romeo “Bottega,” where the brand’s designers, engineers and historians first met the 33 buyers to make a joint decision on their ideal configuration, exactly the same way as in Renaissance artisan boutiques, in the workshops of renowned Italian coachbuilders in the 20th century, when Alfa Romeo modeled its creations with the collaboration of these entities, all unique in the world. One of these was the renowned Carrozzeria Touring Superleggera, which went on to leave its mark on some of the most beautiful Alfa Romeos of all time and now plays a leading role in the production of the new 33 Stradale. In short, the 33 project skillfully combines artisan processes, technological innovation and customer's wishes, to create something unique and unrepeatable. Characterized by sculptural beauty, the Alfa Romeo custom-built car introduces new design elements belonging to the brand's new stylistic language. Specifically, the exterior epitomizes “necessary beauty”, the result of a perfect balance between proportions, volumes, and processing of the surfaces. Likewise, the interior stands out for its minimalist design, engaging environment, and materials that emphasize the driving experience, all while faithfully respecting the aesthetics and technology of the 1967 33 Stradale.
World premiere of Alfa Romeo Junior Special Hybrid
The 136-hp Junior Speciale Ibrida is making its worldwide debut on the Alfa Romeo stand, the top-of-the-range version that includes a targeted selection of the highest specifications in the line-up, in a unique configuration. Also available with a 156-hp electric motor, this exclusive version synthesizes sportiness, technology, and comfort. In particular, the new Junior Speciale Ibrida on show in Paris offers a 136-hp 48-V Hybrid VGT (Variable-Geometry Turbo) architecture. The internal combustion engine takes on the 1.2-liter 3-cylinder Miller cycle engine with variable-geometry turbo and distribution chain for maximum reliability. The electrical component consists of a 48-volt lithium-ion battery and a 21-kW electric motor built into the innovative 6-speed dual-clutch gearbox, which works together with the inverter and transmission control unit to ensure maximum efficiency. Junior Ibrida therefore offers an extremely smooth driving experience to move around the city in electric mode more than 50% of the time; electric driving is guaranteed not only during parking maneuvers or at low speeds in urban areas, but also out of town with a limited load at up to 150 km/h. In terms of aesthetics, the standout features of the Junior Speciale Ibrida on display at the Paris motor show are the new reinterpretation of the “Legend” badge, the bold dual tailpipe, the matte sports finishes with accents in the new and already iconic Brera red, and 18” “Fori” alloy wheels. The interior is embellished with sporty features and exclusive specifications such as the leather steering wheel and Sabelt sports seats featuring an enveloping backrest that combines high mechanical resistance, perfect ergonomics, and structural lightness. Attention to detail is also ensured by the elegant and distinctive 8-color interior lighting marking out the air vents, central tunnel, and the iconic Telescope. To round off an already very high-end trim, the safety features as standard include level 2 autonomous driving, connected navigation, 180° rear camera, handsfree electric tailgate, and keyless system with proximity access technology as standard.
National preview of Alfa Romeo Junior 280 Veloce
The Alfa Romeo Junior 280 Veloce embodies the brand’s sporty attitude, in a compact car. It is based on the usual Alfa Romeo formula, pairing its proverbial excellence – perfect weight balance, first-class driving dynamics, technological and engine solutions at the top of the segment – and that “timeless beauty”, long the hallmark of Alfa Romeo design. The 280-hp Veloce elevates these features to the highest levels, so much so that it boasts segment-leading agility and best-in-class road handling. All made possible by two world premieres for the debut of the Junior Veloce: the new 280-hp/207-kW electric motor and the fourth-generation TorSen “D” mechanical limited-slip differential. The new version also adopts specific, exclusive technical solutions, including the most direct steering in the segment (14.6), specially calibrated to enhance its exceptional road-holding qualities. Plus, the suspension has been lowered by 25 mm, and the anti-roll bars are extra sporty to guarantee quick, precise cornering. The braking system includes 380-mm discs at the front with 4-piston monobloc calipers, while the 20” performance tires are specific for high-performance electric vehicles. It is a worth a mention that the new Junior 280 Veloce is a car for everyday driving, very efficient and extremely engaging to drive. Specifically, the car is compact and easy to handle, ideal for the city, demonstrated by its length of just over 4 meters and a turning circle of 10.5 meters. Despite its compact size, the interior is spacious and can comfortably accommodate four adults and their luggage in a segment-leading 400-liter trunk. In terms of efficiency, the Junior 280 Veloce weighs only 1,590 kg, about 200 less than its best competitors. Compact lithium-ion batteries contribute by significantly reducing weight and charging times. In addition, the iconic “truncated tail” and asymmetrical front air intakes are aerodynamic details that reduce air resistance and energy consumption. Finally, Junior guarantees the best driving experience both in the city and on mixed routes, without ever sacrificing the utmost practicality, demonstrated by a front compartment under the bonnet for the charging cable, a 12-volt socket in the trunk, a specific electric driving sound (audible only inside the passenger compartment) for improved perception of acceleration and deceleration, and an EV routing system for automatic, worry-free driver guidance for next charge.
World premiere of Alfa Romeo Tonale MY25
At the Mondial de l'Auto in Paris, the new Tonale MY25 will be launched as the update of the award-winning model that debuted the brand's sporty DNA in the world of electrification. With a comprehensive line-up of engines to meet every need, a revamped interior and improved technological features, the main innovations in the C-SUV are in the interior, including a new central tunnel and an innovative rotary selector that replaces the conventional gear stick. The instrument cluster display has also been further optimized, improving the visibility and readability of on-board information such as the clock and fuel and battery gauges. The Tonale MY25 offers a line-up structure consisting of two trim levels (Sprint and Veloce) with a clear and strongly customer-oriented approach, while the engines available are the 130-hp 1.6 Turbo Diesel, 160-hp 1.5 hybrid, and the 280-hp Plug-In Hybrid Q4.
Quadrifoglio “Super Sport” special limited series
The Paris public can also admire a Giulia Quadrifoglio Super Sport which, together with the Stelvio D-SUV, make up the Quadrifoglio Super Sport special limited series that celebrates the brand's sporting heritage and its first victory in the 1928 Mille Miglia, with the legendary 6C 1500 Super Sport. The Limited Edition stands out for a reinterpretation of the famous Quadrifoglio logo, for the first time in its history presented with a black background, making it even more assertive and adding personality to the symbol that has always represented the most extreme performance in the line-up. The same sporty features can be found in the interior, where the 3D finish in red carbon fiber makes its debut in the dashboard, central tunnel, and door panels. The front headrests are embellished with red embroidery with the Alfa Romeo logo and the Super Sport signature; finally, the serial number embroidered in black tones establishes the exclusivity of the special series. The steering wheel is upholstered in leather and Alcantara with black stitching and carbon fiber accents, to bolster the sporty feeling. Under the bonnet, the engine is a 2.9 V6 twin-turbo capable of delivering 520 hp, combined with a mechanical self-locking differential helps to improve the vehicle's traction and stability, optimizing torque transfer and increasing agility and speed when cornering. Courtesy of the perfect weight balance, the drive remains precise and dynamic, making these cars the benchmark for handling and performance in their category. From an aesthetic point of view, both models feature exposed carbon fiber elements, such as the roof (optional on Giulia), the “V” on the badge, and the rear-view mirrors. The burnished alloy wheels are 19” for the Giulia and 21” for the Stelvio, with black brake calipers that reinforce the sporty character of the design. The liveries available include three-layer Rosso Etna, metallic Nero Vulcano, and Bianco Alfa (Giulia only). The front headlights are equipped with adaptive Full-LED Matrix technology, offering glare-free vision and a light beam optimized for different driving conditions, while also ensuring energy savings and increased safety. In terms of the driving dynamics, both cars benefit from a lightweight architecture, made possible by the widespread use of ultra-light materials such as aluminum for the engine and carbon fiber for the transmission; on the Giulia, the bonnet, spoiler, and side skirts are also made of carbon fiber. Specifically, the Giulia is equipped with a carbon front splitter with active aerodynamics that improves the airflow under the car for greater stability and performance. The Akrapovič exhaust system adds a distinctive touch, an unmistakable sound that emphasizes the car's sporty attitude. The interior is packed with technology, with a 12.3" digital instrument cluster that offers different graphics configurations, including the “Race” mode to highlight the most important parameters for sporty driving.
Multisensory stand in the name of Italian excellence
At the Paris Motor Show, Alfa Romeo will offer visitors an experience deeply rooted in Made in Italy, characterized by the pursuit of excellence, craftsmanship, attention to detail, and cultural tradition. On their visit to the Alfa Romeo stand, enthusiasts will not only admire the brand's mechanical creations, but will also enter a universe of craftsmanship and excellence known as “Bottega.” This concept goes beyond the simple idea of a “place of mastery and craftsmanship,” rising to a higher level, i.e. a typically Italian lifestyle, a way of doing things, an attitude. The Alfa Romeo stand will offer access to a sensory universe to immerse yourself in through the arts of the table, manufacturing tradition, technological expertise, and the art of essences and perfumes. To offer this experience that involves all the senses, Alfa Romeo brings to Paris the mastery of world-famous Made in Italy brands. The sense of smell will be stimulated by Magna Pars, offering an olfactory experience in which each car is combined with a unique essence. The gaze will be captured by Alcantara, whose distinctive and 100% Italian fabric gives elegance, refinement and sportiness to everything it touches. The taste buds will be tantalized by Lavazza, which embodies the cult of coffee and the love with which a simple drink, in all its variations, reveals a true art immediately attributable to Italy. The sense of touch will involve the excellences of Italian craftsmanship: Poltrona Frau and Schedoni, two brands that represent the epitome of artisanal quality, which allows, with just a touch, to perceive the care taken in the search for the finest leathers and workmanship. Finally, the ear will be fascinated primarily by the warm welcome of the Italian language, which contains a highly recognizable musicality that expresses the search for pleasure and conviviality that distinguishes the Italian people. Likewise, Alfa Romeo reflects this sound through the unmistakable roar of its engines. The sensory journey finishes off with the technological mastery of ART, an outstanding Umbrian brand that has developed the digital cockpit of the Alfa Romeo 33 road car to achieve a perfect human-machine symbiosis. All this will be crowned by an excellent catering service, offered by La Tavola della Signoria, to welcome visitors with authentic Italian cuisine, making the experience at the Alfa Romeo stand a veritable emotional journey through the Bel Paese.a
