Fans embrace UEFA EURO 2020 with record numbers of ticket requests
Booking.com
UEFA EURO 2020, which will mark the tournament’s 60th anniversary by staging matches in 12 host countries across Europe this summer, has attracted a record number of ticket requests.
In the ticketing sales phase for fans of qualified teams in December 2019, supporters requested a record number of 8,977,427 tickets, which is more than three times the number of tickets requested during the same sales phase for UEFA EURO 2016.
Following on from last summer’s successful general public sales (12 June – 12 July), when there were 19.3 million ticket applications, there has been an unprecedented total of approximately 28.3 million ticket requests for 2.5 million available tickets. Significantly, the overall number of tickets requested for EURO 2020 is double the amount of the total tickets requested for UEFA EURO 2016 – which means that this year’s edition of the EURO is enjoying the highest ticket demand ever.
‘Fans First’ – affordable tickets for fans
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The lowest-priced seats available at EURO 2020 matches accounted for more than half the tickets put on sale – €30 per ticket for group stage matches in Baku, Bucharest and Budapest, and €50 per ticket in other host cities. In addition, a total of 40,000 ‘Fans First’ tickets for the semi-finals and the final in London were available for less than €100.
Fans embrace Europe-wide tournament
These impressive numbers provide clear proof that fans are responding enthusiastically to the first-ever Europe-wide tournament, which will feature 12 different host countries and give eight cities their first-ever taste of a EURO tournament.
The final of UEFA EURO 2020, set to take place at London’s Wembley Stadium on 12 July, attracted more than 714,000 ticket requests – almost eight times the ground’s capacity. Similarly, the match between France and Germany, which will be staged in Munich on 16 June, attracted an impressive 710,000 requests for tickets. Aside from the 12 host countries, there has been strong demand for tickets from fans in neighbouring countries, including Finland, Austria, France and Poland.
Significantly, 64% of ticket applications came from fans within host countries, emphasising that UEFA EURO 2020 will bring football closer to more local football fans than ever before.
Next ticket sales in April for fans of teams who qualify through the play-offs
Fans of the four teams who qualify through the European Qualifiers play-offs will be able to apply online for EURO 2020 tickets in early April.
Any remaining tickets for any of the matches will be sold on a first-come, first-served basis closer to the tournament.
Official ticket re-sale platform
Fans wishing to re-sell their tickets will be able to do so via the official UEFA re-sale platform, which will go live at the end of February 2020. If tickets are sold, the original purchaser will receive their money back.
